Search Engine Marketing
Information about search engine optimization and marketing
Search
engine optimization (SEO) is a set of
methodologies aimed at improving the visibility of a website
in search engine listings. The term also refers to an industry of
consultants that carry out optimization projects on behalf of client sites.
My name is Scott Thompson and I can optimize your website so that it gets the best targeted traffic possible. You can build the most beautiful website ever, but if no one can find it the site is useless. I like to compare it to putting a billboard in the forest. Targeted traffic is the best. If you get 100,000 visitors a month, but none are looking for your product then you have wasted time and money. If you get 1000 visitors a month and they are all looking for what you are offering then you have a winning site. Email me at Scott@Geckotales.com to have your site's potential evaluated. Read below to learn more about search engine marketing and optimization.
Article on How to Increase Visitor Value at Your Site
Understanding Search Engines and How Best To Use Them
A search engine is typically in the form of a web site that provides the visitor with a form to fill out, which then searches the search engine's database of content. With Google's web site, you can enter specific "keywords" into the form, and it will find all relevant web pages on the Internet that contain those search terms you entered. For example, if I search for "leopard geckos" I would expect the results to be web pages which have the words "leopard" and "geckos" in them. Of course there is an ranking order applied through a search engine's algorithm to determine which site is the most relevant.
To obtain maximum search engine visibility, it is essential to understand how the target audience is searching for actual information on a web site. When the target audience uses a search engine to find products and services, they type a set of words or phrases into the search box. This set of words is commonly called targeted keywords or phrases.
For the target audience to find a site on the search engines, the page must contain keyword phrases that match the phrases the target audience is typing into search queries.
When a search engine spider analyzes a web page, it determines keyword relevancy based on an algorithm, which is a formula that calculates how web pages are ranked. The most important text for a search engine is the most important text for the target audience - the text your target audience is going to read when they arrive at your web site.
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